Is my book a good fit for Diversion?
Currently, we publish books in the following non-fiction categories:
Business, Sports, History, True Crime, Pop Culture, and platform-based general interest titles
What is the process for submitting my project to Diversion?
Diversion is not currently accepting unagented submissions.
Do you only publish e-books?
No! Though Diversion Books started as a digital publisher, it now publishes up to fifty new titles per year in print, digital, audio, and also is able to represent books to the film industry through its partnership with Two Rivers/Ingram. The company reaches all retailers, both physical and online, and offers traditional publicity on each and every title.
Who will work with me on my book?
Diversion Books is a full-service publishing company. For new titles, you will work closely with a staff editor to shape and polish the manuscript. Then your editor and your production chief will shepherd your book through the publishing process, from formatting and converting book files to copyediting, from cover design to printing and to distribution to retailers. Diversion works in a hands-on manner for each and every title, from inception through publication. Diversion’s sales and distribution partner, Ingram Publisher Services, will sell those titles to retailers of all types. Diversion also has a full-time marketing and publicity team strategizing and implementing outreach to consumer-facing media to bring your work to the largest possible audience.
Who are the acquiring editors?
Keith Wallman has been an editor for almost twenty years and acquires books in history, historical crime, sports, and pop culture history. Titles he has published include Court Justice: The Inside Story of My Battle Against the NCAA by Ed O’Bannon with Michael McCann; Terror in the City of Champions: Murder, Baseball, and the Secret Society that Shocked Depression-era Detroit by Tom Stanton; and The Presidents’ War: Six American Presidents and the Civil War That Divided Them by Chris DeRose. Forthcoming titles include Hitler and the Habsburgs: The Fuhrer’s Vendetta Against the Austrian Royals by James Longo and Son of Havana: A Story of Baseball and Coming Home to Cuba by Luis Tiant and Saul Wisnia, Foreword by Carl Yastrzemski.
Where will you distribute my book?
Diversion Books has longstanding relationships with all of the major retailers both online and brick and mortar and eagerly pursues opportunities in new and innovative distribution channels, including direct-to-consumer retailing. Our distribution list is constantly growing, as new models and retailers develop.
How will my book be promoted?
As extensively as possible. When Diversion signs up a title, the goal is to give each book a full promotional push. This push includes promotion to the trade encouraging bookstores and libraries to carry it, to trade and consumer media to solicit reviews of the book, and to consumers through a variety of media to entice them to purchase the title. Diversion is not solely focused on the lead-up to publication; efforts will be ongoing throughout the life of your book.
Author Platform Building and Reader Engagement
First, Diversion will help you leverage and grow your existing platform to raise visibility for you and your book. Once your project has been accepted by Diversion, we will audit your online presence, regarding everything from your social media pages to your Amazon and Goodreads accounts, with feedback on how each can be made stronger and more effective.
In addition to full distribution through all major online retailers, our team works hands on with contacts at each of those retailers to secure any available on-site promotional placement for your book, where appropriate. Promotional examples can include seasonal placement or placement surrounding a timely event that ties in with your book, and Diversion always seeks out new opportunities to promote your titles.
Metadata and Discoverability
The in-house Diversion Books marketing team will pay special attention to optimizing your metadata (BISAC codes, web copy SEO, etc.), so you and your book pull higher in organic searches online, and on the sites of the major online retailers, for popular keyword terms.
We will also include your book in our monthly e-newsletter, and in all of our social media marketing efforts, and will make an excerpt available for our website, and further marketing outreach, such as book clubs. A full publicity push will be made for your book, including outreach to key media contacts and bloggers, including through such channels as NetGalley, to secure reviews and coverage.